Terms of service

Fortified Fuel Fitness & Nutrition, operated by Jeff Beck, Daphne, Alabama

Version 0.1, September 2026. Under review.

### The short version

• You must be 18 or older to join. We check at sign-up and at checkout.
• Every plan renews automatically until you cancel, except the one-time meal plan. You will see the renewal terms before you pay and you agree to them when you check the box at checkout.
• Multi-month coaching plans are paid up front. When the term ends, the plan rolls to month-to-month at the same per-month rate. We send a reminder seven days before that happens.
• You can cancel any time from your account settings. Cancelling stops the next charge. You keep access until the end of the period you already paid for.
• Coaching is not medical advice. The AI coach does not diagnose, prescribe, or make medical claims. Talk to a doctor before starting a new program.
• Jeff's programs, meal plans, videos and knowledge base are his. Your subscription gives you a personal licence to use them. It does not let you share, resell or copy them.
• You own what you post in the community feed. You give us permission to show it in the app. Jeff can remove any post.
• Alabama law applies. If we have a dispute, we talk first.

1. Who we are and what these Terms cover

1.1 These Terms of Service ("Terms") are a contract between you and Fortified Fuel Fitness & Nutrition ("Fortified Fuel", "we", "us"), operated by Jeff Beck ("Coach Jeff" or "Jeff") in Daphne, Alabama.

1.2 These Terms cover the website at fortifiedfuel.fitness, the installable app (the "App"), the coaching services, the AI coach, the community feed and everything else we provide through them (together, the "Service").

1.3 These documents are part of these Terms and you should read them together:

• Privacy Policy
• Health and Fitness Disclaimer
• AI Disclosure
• Community Guidelines
• Testimonial and Likeness Release (only if you sign one)

If these Terms and one of those documents conflict, the more specific document wins for its own subject matter.

2. Defined terms

• "Account" means the account you create to use the Service.
• "AI Coach" means the automated coaching assistant inside the App, trained on Jeff's methods and run on a third-party AI model.
• "Content" means the programs, meal plans, videos, text, images, audio, knowledge base and any other material we provide.
• "Human Coaching" means the coaching plans where Jeff personally reviews your check-ins and adjusts your program (the 1, 3, 6 and 12 month coaching plans).
• "Member" or "you" means the person who holds an Account.
• "Plan" means any of the products listed in Section 5.
• "Prepaid Term" means the 3, 6 or 12 month period you pay for up front on a multi-month Human Coaching plan.
• "Your Content" means anything you post, upload or send through the Service, including community feed posts, comments, photos, food logs, check-in answers and messages.

3. Accepting these Terms

3.1 You accept these Terms when you check the box at checkout, and again each time you use the Service. If you do not agree, do not buy a Plan and do not use the Service.

3.2 By accepting, you confirm that you are at least 18, that the information you give us is true, and that you have read the Health and Fitness Disclaimer and the AI Disclosure.

3.3 We keep a record of your acceptance (the date, time and version of the Terms) in your Account.

4. Who can join

4.1 You must be at least 18 years old. We ask your date of birth at sign-up and again at checkout, and we refuse anyone under 18. If we later learn that a Member is under 18, we will close the Account and refund any unused prepaid amount.

4.2 You must be able to enter a binding contract under the law where you live.

4.3 The App is available anywhere. Human Coaching is designed for people in and around Daphne, Alabama (see Section 10). If you join from outside the United States, you are responsible for following your local laws, and you understand that the Service is built around US measurements, US food data and US practice.

4.4 You may not join if we have previously closed your Account for breaking these Terms.

5. Products and prices

Prices are in US dollars.

5.1 The price you see at checkout is the price you pay for the first period. Prices can change for later periods only as described in Section 8.

5.2 Sales tax, if any applies to you, is added at checkout and shown before you pay.

5.3 What each Plan includes is described on the pricing page at the time you buy. We may improve or adjust features over time, but we will not remove a core feature of a Plan you have paid for during the period you have paid for.

6. Subscriptions and automatic renewal

6.1 What renews

Every Plan except the one-time meal plan is a subscription. It renews automatically at the end of each billing period until you cancel.

6.2 What you agree to at checkout

Before you pay, the checkout page shows you:

• the Plan you are buying and its price;
• that the Plan renews automatically, and how often;
• the amount you will be charged at each renewal;
• for a Prepaid Term, the total amount charged up front and the month-to-month rate that applies after the term ends; and
• how to cancel.

When you check the box at checkout, you agree that we may charge your payment method on file for each renewal at the stated rate until you cancel.

6.3 Monthly Plans

Monthly Plans (App, App Plus, Human Coaching 1 month and Maintenance) are charged on the same calendar day each month, starting on the day you buy. If a month does not have that day, we charge on the last day of that month.

6.4 Prepaid Terms and the roll to month-to-month

(a) For the 3, 6 and 12 month Human Coaching plans, you pay the whole term up front at the per-month rate shown in Section 5.

(b) When the Prepaid Term ends, your Plan rolls to a month-to-month subscription at the same per-month rate you paid during the term. For example, a 6 month plan rolls to $140 per month. It does not go back up to the 1 month rate.

(c) We send you a reminder by email at least seven days before the Prepaid Term ends. The reminder tells you the date of the roll, the monthly amount that will be charged, and how to cancel before that date.

(d) If you cancel before the roll date, no further charge is made and your access ends when the Prepaid Term ends.

6.5 How to cancel

You can cancel any Plan at any time from the Account settings page in the App. Cancelling takes effect immediately for billing: we will not charge you again. You can also cancel by contacting us using the details in the Contact section, and we will confirm by email.

6.6 What happens when you cancel

Cancelling stops the next charge. It does not cut off your access early. You keep full access to your Plan until the end of the period you have already paid for, and then your Account moves to a free, read-only state described in Section 17.

7. Refunds

7.1 Monthly Plans are billed in advance for the coming month. If you cancel part-way through a month, you keep access to the end of that month, as described in Section 6.6.

7.2 If we close your Account or stop offering your Plan for a reason other than your breach of these Terms, we will refund any unused prepaid amount (see Section 17).

7.3 If you think a charge is wrong, contact us and we will look into it.

7.4 Any refund we give goes back to the payment method you used, through Stripe. It usually appears within 5 to 10 business days depending on your bank.

8. Price changes

8.1 We may change the price of a Plan. If we do, we will tell you in advance by email or in the App before the change takes effect.

8.2 A price change never applies to a Prepaid Term you have already paid for. It applies from a later renewal, after we have told you.

8.3 If you do not want to pay the new price, cancel before the new price takes effect. If you do not cancel, the new price applies from that renewal.

9. Payment, Stripe and failed payments

9.1 We use Stripe to take payments. When you pay, you give your card or bank details to Stripe, not to us. We do not see or store your full card number. Stripe's own terms and privacy policy apply to how it handles your payment details.

9.2 You confirm that you are allowed to use the payment method you give us, and that you will keep it up to date.

9.3 If a renewal payment fails, Stripe will retry. We will email you so you can update your payment method. If payment keeps failing we may pause your access until it is fixed, and if it is still not fixed we may cancel your Plan.

9.4 You are responsible for any fees your bank charges you for a failed or disputed payment.

9.5 If you dispute a charge with your bank (a chargeback) instead of contacting us first, we may suspend your Account while the dispute is open. We ask that you contact us first; most billing problems can be sorted out quickly.

10. Human Coaching

10.1 What it is. On a Human Coaching plan, Jeff personally reviews your weekly check-in and adjusts your training program and nutrition plan based on it. You can message Jeff through the in-app messaging feature. Some replies are drafted with the help of the AI Coach, but Jeff reads and approves every reply before it is sent to you. Jeff may also send you accountability nudges by push notification or text (see Section 23 for how to opt out of texts).

10.2 What it is not. Human Coaching is fitness and nutrition coaching. It is not medical care, physical therapy, mental health treatment or dietetic treatment for a diagnosed condition. See the Health and Fitness Disclaimer. Jeff is a coach, not a doctor, dietitian, physical therapist or mental health professional. Jeff does not prescribe, diagnose or treat.

10.3 Where it is offered. Human Coaching is built for people in and around Daphne, Alabama, and Jeff's advice reflects that area (local gyms, local food, local climate and schedules). You can buy Human Coaching from elsewhere, but Jeff cannot account for local conditions he does not know.

10.4 If Jeff is unavailable. Fortified Fuel is a one-person business. If Jeff is unable to review check-ins for a short period (illness, travel, family), we will tell you in the App and by email, and your program continues as last set. If Jeff is unable to continue coaching, we will tell you and work out with you what happens to the rest of your Plan.

10.5 Your part. Coaching works only if you take part. You agree to submit your weekly check-in, log your workouts and food as your Plan asks, and tell Jeff the truth about how things are going. Jeff cannot adjust a program based on information he does not have.

11. The AI Coach

11.1 The AI Coach is an automated assistant. It is trained on Jeff's methods and runs on a third-party AI model. It is not Jeff, and it is not a person. It is software and it can be wrong. Its answers are general fitness and nutrition guidance and are not medical advice. The AI Coach does not diagnose, prescribe or make medical claims.

11.2 If you say something to the AI Coach that suggests you are in crisis or need professional help, the AI Coach stops coaching, gives you crisis resources, and the conversation is flagged to Jeff. If you are in immediate danger, call 911.

11.3 Optional voice notes in Jeff's voice are generated by an AI audio service. They are labelled as AI-generated.

11.4 Please read the AI Disclosure (what the AI Coach is and how your conversations are used) and the Health and Fitness Disclaimer (the limits of any fitness advice, human or AI) before using the AI Coach. Both are part of these Terms.

12. Your Account

12.1 You need an Account to use the Service. Keep your login details private. You are responsible for everything done through your Account unless you tell us it has been compromised.

12.2 One person per Account. You may not share your Account or let anyone else use it. Human Coaching is for the named Member only.

12.3 Give us accurate information and keep it up to date, especially your email address and phone number, because that is how we send renewal reminders and billing notices.

12.4 If you think someone else has accessed your Account, tell us straight away using the details in the Contact section.

13. Acceptable use

You agree not to:

(a) share, copy, download in bulk, resell or redistribute any Content, including programs, meal plans and videos;

(b) use automated tools, scripts or bots to access the Service, extract Content, or send prompts to the AI Coach;

(c) use the AI Coach to build, train or improve another product or service, or attempt to extract its underlying instructions, methods or knowledge base;

(d) attempt to break, bypass or probe the security of the Service, the age gate, or any access control;

(e) post anything in the community feed that breaks the Community Guidelines;

(f) impersonate Jeff, Fortified Fuel or another Member;

(g) use the Service to sell or promote products or services, unless you are an approved vendor under Section 16;

(h) upload anything that contains malware or that infringes someone else's rights; or

(i) use the Service for anything unlawful.

We may suspend or close your Account for breaking this Section (see Section 17).

14. Intellectual property

14.1 What is ours. The Content, the App, the AI Coach (including its instructions, its knowledge base and the way it is trained on Jeff's methods), the Fortified Fuel name and logo, and the look and feel of the Service belong to Fortified Fuel or to the people who license them to us. This includes every program, meal plan, video, voice note and article, whether it was made for Members generally or built for you personally.

14.2 Your licence. While your Account is active and in good standing, we give you a personal, non-exclusive, non-transferable licence to use the Content for your own fitness and nutrition. That is all. You may not share it, sell it, post it elsewhere, or use it to coach anyone else. The licence ends when your Account closes, except that you may keep any meal plan or program that was built for you personally, for your own use.

14.3 The AI Coach's answers. Answers the AI Coach gives you are for your own use under the same licence. We do not claim ownership of your side of the conversation.

14.4 Your ideas. If you send us a suggestion or feedback, we can use it without owing you anything. We will not use your name unless you agree.

14.5 Trademarks. "Fortified Fuel", "Fortified Fuel Fitness & Nutrition" and "Tighten the Screws" are our names and marks. Do not use them without our written permission.

15. Your Content and the community feed

15.1 You own it. You keep ownership of Your Content.

15.2 Our licence to show it. By posting in the community feed or sending anything through the Service, you give Fortified Fuel a non-exclusive, royalty-free, worldwide licence to store, display and share Your Content within the Service so that the Service can work (for example, so other Members can see your community post). This licence ends when you delete the post or close your Account, except for copies other Members have already seen, and copies we keep in backups for a limited time as described in the Privacy Policy.

15.3 What we will not do without asking. We will not use your progress photos, your name, your check-in answers or your posts in marketing, on the public website, or anywhere outside the Service unless you sign a separate Testimonial and Likeness Release. Section 15.2 does not give us that right.

15.4 Jeff can remove any post. Jeff may remove, hide or edit any post or comment at any time, for any reason, and without notice. The Community Guidelines explain what is and is not allowed. We do not promise to review every post before it appears.

15.5 You are responsible for what you post. You confirm that you have the right to post Your Content, that it is not someone else's work, and that it does not break the Community Guidelines or the law.

15.6 Other Members' content. Things other Members post are theirs. You may look at them in the App. You may not copy them, screenshot them for use elsewhere, or share them outside the Service.

16. Testimonials and third-party products

16.1 Testimonials

We use a Member's name, words, photos or results in marketing only with a signed Testimonial and Likeness Release. Signing the release is voluntary and is not a condition of any Plan. You can withdraw your consent in the way the release describes.

16.2 Third-party products (the vendor gate)

(a) From time to time Jeff may feature products from outside vendors that have passed our vendor intake process (the "Vendor Gate"). Passing the Vendor Gate means Jeff has reviewed the product and is willing to feature it. It is not a guarantee.

(b) Fortified Fuel does not make, sell or ship those products. The vendor does. Any purchase is a contract between you and the vendor, under the vendor's terms.

(c) Any warranty, return or refund on a third-party product comes from the vendor, not from us. If you have a problem with a product, contact the vendor. We may help you get in touch, but we are not responsible for the product.

(d) If we receive a commission or other payment when you buy a featured product, we will say so where the product is featured.

(e) Supplements and food products are not evaluated by us for safety, and we make no claim about what they do. Read the label and talk to a doctor before taking any supplement.

17. Ending your Account

17.1 By you

You can close your Account at any time from the Account settings page. Closing your Account:

• cancels any active Plan (no further charges);
• ends your access at the end of the period you have paid for, or straight away if you choose; and
• starts the deletion of your personal data as described in the Privacy Policy.

Closing your Account does not by itself trigger a refund. Section 7 covers refunds.

17.2 By us

We may suspend or close your Account if:

(a) you break these Terms, the Community Guidelines or the Acceptable Use rules in Section 13;

(b) a payment fails and is not fixed (see Section 9);

(c) we reasonably believe your Account is being used by someone else, or by someone under 18;

(d) the law requires us to; or

(e) we stop offering the Service or the Plan you are on.

Where the reason is (a), (b) or (c), we will tell you why and, unless the breach is serious or repeated, give you a chance to fix it. Where the reason is (e), we will tell you in advance and refund any unused prepaid amount.

17.3 After closure

Sections that by their nature should survive (including 14, 15.2 as to copies already shared, 18, 19, 20, 21 and 25) continue to apply after your Account closes.

18. Disclaimers of warranty

18.1 Results. Fitness and nutrition results depend on you: your effort, your consistency, your starting point, your health and things neither of us controls. We do not promise that you will lose weight, gain muscle, hit a number or reach any particular result. Any before-and-after photos or testimonials show what those Members achieved, not what you will.

18.2 As is. Except where these Terms say otherwise, the Service and all Content are provided "as is" and "as available". To the extent the law allows, we disclaim all warranties, express or implied, including warranties of merchantability, fitness for a particular purpose, and non-infringement.

18.3 Availability. We try to keep the Service running, but we do not promise it will always be available, error-free or uninterrupted. We may take it down for maintenance.

18.4 Accuracy. Nutrition data comes from third-party databases and may contain errors. The AI Coach may give wrong or incomplete answers. Check anything that matters with a qualified professional.

18.5 Health. Coaching is not medical advice. The AI coach does not diagnose, prescribe, or make medical claims. The Health and Fitness Disclaimer sets out the limits of what we provide and what you agree to before starting a program.

18.6 Some states do not allow some of these disclaimers. If that applies to you, they apply only as far as the law allows.

19. Limitation of liability

19.1 Cap. To the extent the law allows, our total liability to you for anything arising out of or connected to the Service or these Terms is limited to the amount you paid us in the 12 months before the event giving rise to the claim.

19.2 Excluded losses. To the extent the law allows, we are not liable for indirect, incidental, special, consequential or punitive damages, or for lost profits, lost data or lost opportunity, even if we were told they were possible.

19.3 Carve-outs. Nothing in these Terms limits or excludes liability for:

(a) death or personal injury caused by our negligence, where the law does not allow that to be limited;

(b) fraud or fraudulent misrepresentation;

(c) our intentional misconduct or gross negligence; or

(d) anything else that the law does not allow to be limited or excluded.

19.4 Alabama and other consumer law. Alabama law, and the consumer protection law of the place where you live, may give you rights that these Terms cannot take away. This Section applies only as far as those laws allow.

20. Indemnity

20.1 You agree to cover us (and Jeff personally) for any loss, cost or claim brought by a third party that arises from:

(a) Your Content, if it infringes someone else's rights or breaks the law;

(b) your breach of these Terms; or

(c) your use of the Service in a way that is unlawful.

20.2 We will tell you promptly of any such claim and let you take part in the defence at your own cost.

21. Disputes and governing law

21.1 Talk first. If you have a problem, contact us first using the details in the Contact section with a short description of the issue and what you would like us to do. We will reply and try to resolve it with you before either of us starts a formal claim, unless the claim is for an urgent court order.

21.2 Governing law. These Terms and any dispute about them are governed by the laws of the State of Alabama, without regard to its conflict of laws rules. If you live outside Alabama, the consumer protection laws of your home state may also apply to you where they cannot be contracted out of.

22. Changes to these Terms

22.1 We may change these Terms. If a change is material (for example, to prices, renewal terms, refunds, dispute resolution or your licence), we will tell you in advance by email or in the App before the change takes effect.

22.2 If you do not agree with a change, cancel before it takes effect. Continuing to use the Service after the effective date means you accept the new Terms. A change never shortens a Prepaid Term you have already paid for.

22.3 Minor changes (typos, clarifications, new feature descriptions) may take effect when posted. The date at the top of the Terms shows the latest version, and we keep earlier versions available on request.

23. Electronic communications and notices

23.1 You agree that we can send you notices, receipts, renewal reminders, billing notices and changes to these Terms by email to the address on your Account, or by a notice in the App. Those count as "in writing".

23.2 You agree that checking a box, clicking "I agree" or similar in the App has the same effect as your signature.

23.3 Accountability nudges may be sent by push notification and, if you opt in, by text message. Text messages are sent only with your consent, and you can stop them at any time by replying STOP or by turning them off in Account settings. Message and data rates may apply. Marketing emails include an unsubscribe link. Details are in the Privacy Policy.

23.4 To send us a formal notice, use the contact details in the Contact section.

24. Copyright complaints

24.1 We respect copyright. If you believe something on the Service infringes your copyright, send us a notice with:

(a) your physical or electronic signature;

(b) a description of the copyrighted work;

(c) where the infringing material is on the Service (a link or description);

(d) your contact details;

(e) a statement that you believe in good faith the use is not authorised; and

(f) a statement, under penalty of perjury, that the notice is accurate and that you are the owner or authorised to act for the owner.

24.2 Send notices to us using the contact details in the Contact section, marked "Copyright notice".

24.3 If we remove a post because of a notice, we will tell the Member who posted it. That Member may send a counter-notice. Members who repeatedly post infringing material will have their Accounts closed.

25. General

25.1 Entire agreement. These Terms, together with the documents listed in Section 1.3, are the whole agreement between you and us about the Service. They replace anything said or written before.

25.2 Severability. If any part of these Terms cannot be enforced, the rest still applies, and the unenforceable part is replaced with the closest enforceable version.

25.3 No waiver. If we do not enforce a part of these Terms straight away, we can still enforce it later.

25.4 Assignment. You may not transfer your Account or these Terms to anyone else. We may transfer them to a successor business (for example, if Fortified Fuel becomes a company or is sold), and we will tell you if we do.

25.5 Force majeure. Neither of us is responsible for delays or failures caused by things outside our reasonable control, such as hurricanes, power or internet outages, outages at our hosting, payment or AI providers, illness, or government action. Section 10.4 still applies to Jeff's availability.

25.6 No partnership. These Terms do not make you and us partners, employees or agents of each other.

25.7 Headings and summaries. Headings and "The short version" box are for convenience. If a summary and a clause differ, the clause governs.

25.8 Language. These Terms are written in English. Any translation is for convenience only.

Contact

Fortified Fuel Fitness & Nutrition Operated by Jeff Beck Daphne, Alabama

Message Jeff in the app, or use the contact details on fortifiedfuel.fitness.