AI disclosure

Fortified Fuel Fitness & Nutrition, operated by Jeff Beck, Daphne, Alabama

Version 0.1, September 2026. Under review.

This page explains what the AI coach in the Fortified Fuel app is, what it does, what it will not do, and what happens to what you say to it. "We" and "Fortified Fuel" mean Fortified Fuel Fitness & Nutrition. "Jeff" means Coach Jeff Beck, a real person.

1. What the AI coach is

1.1 The AI coach is software. It runs on a large language model built by a third-party provider. Our AI model provider is currently Anthropic, and the model is Claude.

1.2 The AI coach is not Jeff. It is not a person. It can sound friendly and confident. That does not make it human.

1.3 Every screen where the AI coach speaks to you says so. You will see a label such as "AI coach" on its messages. If a message is from Jeff, it will say it is from Jeff.

2. What it is trained on

2.1 The AI coach has not been trained, tuned or rebuilt on Jeff's data. The underlying model was trained by its provider on data that Fortified Fuel does not control and has not reviewed.

2.2 What makes it "Jeff's" is a knowledge base. We wrote that knowledge base from Jeff's recorded interviews, his training and nutrition programs, and his coaching rules. When you ask a question, the AI coach looks up the relevant parts of that knowledge base and answers within those boundaries.

2.3 If a question falls outside the knowledge base, the AI coach should say it does not know and point you to Jeff. It should not guess and present the guess as Jeff's view.

3. What it does

3.1 The AI coach can:

• answer questions about your training program and nutrition plan;
• suggest meal swaps that stay within your plan's targets;
• explain how to do an exercise in your program;
• draft a summary of your weekly check-in for Jeff to read;
• draft replies to messages you send Jeff (Jeff reads and approves each draft before it reaches you);
• send accountability nudges by push notification or text, if you have turned those on.

3.2 Everything in 3.1 happens inside your existing plan. The AI coach works from the plan Jeff set. It does not write you a new one.

4. What it will not do

4.1 The AI coach will not:

• diagnose any condition or tell you whether you have one;
• prescribe anything;
• interpret blood work, lab results or any medical test;
• give advice about medication, including supplements sold as medication;
• tell you to start, stop, skip or change a medication;
• estimate your body fat percentage from a photo or from anything else;
• promise a result, a weight, a timeline or a transformation;
• change your program, your calories or your macros without Jeff;
• pretend to be human, or claim to be Jeff.

4.2 If you ask it to do any of these, it should decline and tell you why. If it does not decline, that is a bug. Tell Jeff (see section 12).

4.3 The AI coach is not a substitute for a doctor, a registered dietitian, a physical therapist or a mental health professional. If you have a health condition, are pregnant, or take medication that affects diet or exercise, talk to your clinician before following any coaching advice, from the AI or from Jeff.

5. Voice notes

5.1 Some messages may arrive as short audio clips that sound like Jeff. These are generated by software from ElevenLabs, using a recording of Jeff's voice that Jeff made for this purpose.

5.2 Every voice note is labelled "AI-generated voice". The words in a voice note are written by the AI coach or approved by Jeff in the same way as text messages (see section 6). The voice is synthetic. Jeff did not record that specific clip.

5.3 Voice notes are optional. You can turn them off in your settings and receive text instead.

6. Where a human reviews

6.1 Jeff reads every weekly check-in. The AI coach may draft a summary, but Jeff reads it and decides whether to change your program.

6.2 Jeff approves every AI-drafted reply to your messages before it sends. If you receive a message in the coach inbox, Jeff has seen it and signed off on it.

6.3 Jeff reviews flagged conversations and your weekly check-in.

6.4 The AI coach does not change your program on its own. Changes to training, calories, macros or meal plans come from Jeff.

6.5 "Jeff reviews" means Jeff, personally. Fortified Fuel is a one-person business. If that changes, this page will be updated.

7. Accuracy

7.1 The AI coach can be wrong. It can misread your question, miss context, or state something with confidence that is not right.

7.2 Nutrition numbers (calories, protein, carbs, fat) come from public databases, currently USDA FoodData Central and FatSecret. Those numbers are estimates. Portion sizes, brands and cooking methods change them. Treat them as a guide, not a measurement.

7.3 If something the AI coach tells you feels off, does not match what Jeff told you, or would mean a big change to what you eat or how you train, do not act on it. Ask Jeff first.

7.4 You can reach Jeff through the in-app messaging, or by the contact details in section 12.

7.5 If you think the AI coach gave you advice that was wrong or unsafe, tell Jeff. That report will be read by a person.

8. Safety: what happens if you are in crisis

8.1 If you say something to the AI coach that suggests you are in crisis, in danger, or need a medical professional, the following happens:

1. The AI coach stops coaching on that topic.
2. It tells you it is stopping, and why.
3. It gives you crisis resources. In the United States that includes the 988 Suicide and Crisis Lifeline (call or text 988) and, for a medical emergency, 911.
4. It flags the conversation to Jeff.
5. Jeff follows up with you personally.
6. The AI coach does not go back to coaching on that topic. If you raise it again, it repeats steps 1 to 4.

8.2 "Crisis" for this purpose includes: thoughts of self-harm or suicide; abuse or violence at home or elsewhere; a medical emergency (chest pain, fainting, a serious injury, an allergic reaction); disclosure of an eating disorder or disordered eating; and severe distress, even if you do not name it.

8.3 The AI coach is not a crisis service. It cannot call for help. If you are in immediate danger, call 911 (US) or your local emergency number.

8.4 The AI coach errs on the side of stopping. If it stops when you did not mean it that way, tell Jeff and he will clear it.

9. What happens to your conversations

9.1 Your conversations with the AI coach are stored in Fortified Fuel's database (hosted by Supabase).

9.2 Each time the AI coach replies, the message you sent, the recent conversation, and the relevant parts of your plan are sent to our AI model provider (currently Anthropic) to generate the reply.

9.3 Our AI model provider does not use what you send to train its models.

9.4 Jeff can read your conversations with the AI coach (see section 6).

9.5 Your conversations are deleted when you delete your account, on the timeline set out in the Privacy Policy.

9.6 Your conversations are not shared with other members. Nothing you say to the AI coach appears in the community feed or in any other member's app.

9.7 Your conversations are not sold. They are not used for advertising.

9.8 The AI coach is not a confidential or privileged channel. It is not a doctor, a therapist or a lawyer. Do not put anything into it that you would not want Jeff to read.

10. How to opt out

10.1 You do not have to use the AI coach. You can choose not to use the AI coach and still use the rest of the app: your program, your plan, the workout logger, the check-in, progress tracking, the community feed, and messaging with Jeff.

10.2 Not using the AI coach does not change your subscription or price.

10.3 Opting out is not the same as deleting past conversations. To delete them, delete your account, or ask Jeff (see the Privacy Policy).

11. Changes to this disclosure

11.1 We will update this page when the AI coach changes in a way that matters to you: a new provider, a new capability, a change to what is stored or for how long, or a change to who reviews conversations.

11.2 For a change that affects what happens to your data or who reads your conversations, we will tell you in advance by email or in the App before the change takes effect.

11.3 The date at the top of this page tells you when it was last changed. Older versions are available on request.

12. Contact

Fortified Fuel Fitness & Nutrition Operated by Jeff Beck Daphne, Alabama

Message Jeff in the app, or use the contact details on fortifiedfuel.fitness.