FORTIFIEDFUEL

Fitness & Nutrition  •  Daphne, Alabama

Chalk dust in a shaft of light

Tired of
starting over?
Let's fix that.

Custom training and nutrition built around the week you actually have.

Coaching from $162 a month. Weekly check-ins. No fad diets.

01 / Proof
52 LBS
Curt H., 46. Nine months.
9 MONTHS
Time taken
2 SIZES
Clothing down
50 HR
Weeks worked

Down over 52 pounds and two clothing sizes in nine months, and he kept his muscle. Still works 50-hour weeks.

PROOF-01
02 / Who this is for

Blue collar.
Busy moms.
People with
no spare hour.

Work boots and hard hat on a truck tailgate at sunrise

Trades and shift work

Ten and twelve hour days. The plan bends around your shift.

Meal prep containers being filled at 4am, hands only

Busy parents

No spare hour. Short sessions and food already prepped.

Gym bag by an office door at dusk

Business professionals

Desk job, travel, late dinners. Structure that holds.

03 / How it works
Notebook on a bench
Step one

Talk to the coach

A conversation, not a form. Four questions and a few numbers.

Phone against a rack
Step two

Get your plan

Training and nutrition built for the week you have. Grocery list included.

Sunrise through a windscreen
Step three

Do the work

Ten questions every week. I read every one and adjust what comes next.

Tighten the screwsHold the lineStack winsMotivation fades. Structure lasts.No guessworkTighten the screwsHold the lineStack winsMotivation fades. Structure lasts.No guesswork
04 / The coach
ABOUT-01

Hello, I'm Jeff Beck.

I am a journeyman industrial laborer. I weld, I run electrical, I roof, I fit industrial pipe. I coach on top of that. I am not an influencer and I do not sell a shortcut.

01

Journeyman industrial laborer. Welding, electrical, roofing, pipe fitting.

02

Ten and twelve hour shifts, then coaching on top of it.

03

Daphne, Alabama. Clients on job sites, in kitchens, and behind desks.

04

No supplements sold. No cut taken. Just what is worth buying.

“Motivation fades. Structure lasts.”

05 / Pricing

From $162 a month.

Coaching

1 month

$162one time

Full coaching, no commitment.

  • Custom training
  • Custom nutrition
  • Weekly check-in
  • Supplement guidance
Choose 1 month
Coaching

3 months

Most popular
$450$150/mo

Long enough for the scale to move and stay moved.

  • Everything in 1 month
  • Program rebuilt every 4 weeks
  • Meal plan revisions
  • Priority replies
Choose 3 months
Coaching

6 months

$840$140/mo

Two full training blocks. Habits stop being effort.

  • Everything in 3 months
  • Two deload cycles
  • Progress photo reviews
Choose 6 months
Coaching

12 months

$1,500$125/mo

A year. The people who pick this one keep it.

  • Everything in 6 months
  • Quarterly rebuild call
  • Lifetime maintenance rate
Choose 12 months

For clients who reached their goal.

Loyalty

Maintenance

$10per month

Goal reached. Set plan, 80/20 rule, one check-in a month.

Choose this
Loyalty

Tighten the Screws

$50per month

For when a maintenance client slips.

Choose this
06 / Proof, again

Real people. Real names.

PROOF-01
52 LBS
Lost
2
Clothing sizes
9 MOS
In

Still working 50 hour weeks. The plan bent around my schedule instead of the other way.

Curt H., 46

PROOF-02
13%
Body fat lost
1ST
Result

Won the transformation challenge at my Orangetheory. Jeff built every bit of that plan.

AJ Dillon

PROOF-03
2024
Coached since

He is a mentor, not just a trainer.

Ginger P.

07 / Questions

No. Tell me what you have and the plan is built around it. Plenty of clients train in a garage.

08 / The close

Stop restarting
in January.

Start something that survives a twelve hour shift. Talk to me first. It takes four minutes and costs nothing.